Kim Kardashian‘s latest SKIMS marketing stunt has been ridiculed by fans.
The reality TV star’s, 44, clothing brand installed a 60-foot balloon, shaped like Kim in a bikini, lying horizontally in the middle of New York City‘s Times Square on Tuesday.
The installation celebrates their new swimwear collection, and sees the busty blow-up doll wear a cheeky blue triangle top and bottoms, identical to the one worn by the mother-of-four in a recent photoshoot.
The doll’s arms are placed over her head, and underneath there is a blue deck with the brand’s logo.
After the installation appeared in the middle of the city, fans quickly roasted it online, with one writing that the Kim doll ‘looks embarrassed to be there.’
Others dubbed the giant ballon ‘terrifying’ and joked that onlookers should ‘run for their lives.’
Kim Kardashian’s SKIMS brand launched a giant 60-foot bikini balloon in Times Square to promote their latest swimwear collection
The installation sees the blow-up doll wear a cheeky blue triangle top and bottoms, identical to the one worn by the mother-of-four in a recent photoshoot
Fans could admire the blow-up balloon from all angles
